Stake announced as Champion of Champions Tour partner
Famous Betting company Stake has announced a partnership with CCT, a large-scale CS2 Esports event organized by GRID.
Stake will be the exclusive betting partner for the English broadcast of the CCT, offering the brand a way to connect with Esports fans and providing content and activations throughout the event.
The Champion of Champions Tour, now in its second edition, boasts a prize pool of $1.5m and will end with a major LAN final in early 2025. Turkish team Eternal Fire is the current champion, beating Liquid in the Global Finals in May 2024.
The new agreement is the first time that Stake is entering a partnership for an Esports event, and the first-ever time the company is venturing into the realm of competitive gaming. Commenting on the entry and the partnership, Stake CMO Akhil Sarin noted that the CCT is the perfect way to enter Esports and that Esports is a key growth area for the company.
Sarin also added that multiple activations and content are planned throughout the partnership with Grid.
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